大洲
Ehime · shikoku
A beautifully preserved Ehime castle town on the Hiji River, often called the 'Little Kyoto of Ehime'.
Who Ozu is for
History lovers, architecture enthusiasts.
Ozu Castle's main tower, reconstructed entirely from wood using traditional methods between 1999 and 2004, overlooks the dramatic Hiji River bend. The town's kihachiya (traditional hanging-screen inn) culture is unique to Ozu.
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Quaint, 14th-century castle, much of which was rebuilt in 2004, offering scenic river views.
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Plan a trip to Ozu →Buses operated by Iyotetsu are the backbone of local transport in this castle town, with several routes connecting the main sights around the historic center and along the Hiji River. Most visitors use IC cards like ICOCA or Suica, which work on buses and can be topped up at convenience stores and station kiosks; alternatively, paper tickets cost around ¥200 - ¥300 per ride, or consider a day pass for around ¥700 if making multiple trips. The compact town center is highly walkable - many temples, the castle, and riverside trails are within 20 - 30 minutes on foot - and bicycle rental shops near the station offer a leisurely way to explore backstreets and rural areas nearby. Taxis are readily available but rarely necessary given the bus network and walkability, though they're useful for reaching more remote shrines or gardens if time is limited.
The ideal time to experience this castle town is typically late March to early April, when cherry blossoms frame the historic streets and riverside, or October to November, when autumn foliage transforms the surrounding hills in brilliant reds and golds. Spring offers mild temperatures perfect for exploring the well-preserved samurai quarters and castle grounds, while autumn delivers crisp, dry weather ideal for longer walks through town. Avoid the rainy tsuyu season from June to early July and typhoon season in August and September, when heavy downpours can disrupt sightseeing. The Ozu Autumn Festival, usually held in October, celebrates local culture with traditional performances and food stalls that capture the town's heritage. Shoulder seasons like May and September offer fewer crowds and pleasant conditions, though May's lingering humidity and September's residual heat may test patience. For an unhurried experience of this "Little Kyoto of Ehime," spring's floral beauty or autumn's temperate clarity are your best bets.
The castle town offers several appealing bases for exploring its historic charm. The area around Ozu Castle and the old merchant quarter features traditional ryokan and guesthouses that capture the town's Edo-period atmosphere, with easy walking access to temples, the riverside, and preserved storefronts. For more budget-conscious travelers, business hotels cluster near the train station, typically offering doubles from around ¥8,000 - 15,000 per night, though rates vary seasonally. This central location provides convenient train and bus connections to nearby attractions like the Hijikawa River gorge and rural craft villages. A growing selection of vacation rentals in converted wooden machiya buildings appeals to those seeking authentic stays with kitchen facilities. Most accommodations are within walking distance or a short bus ride of the main sights, making the compact town highly accessible regardless of where you choose to base yourself.
Ozu's culinary scene reflects its heritage as a castle town in the heart of Ehime Prefecture, with imotaki - a rustic potato and chicken stew - standing as the local comfort food of choice. The historic Machiya Street district preserves traditional wooden storefronts where you can sample regional specialties, while the weekly morning market offers fresh seasonal produce and street food stalls run by local vendors. The area is renowned for its sake breweries, which take advantage of pure water from the Hiji River; several offer tastings and tours for visitors interested in exploring Ehime's brewing traditions. Casual bowls of imotaki typically cost ¥800 - 1,200, making them accessible alongside other regional dishes like tai-meshi (sea bream rice). For budget-conscious travelers, convenience stores and small noodle shops throughout town provide filling meals under ¥1,000, allowing you to eat well while exploring the castle grounds and riverside temples.
琴平
Shikoku · Kagawa
Japan's most famous maritime shrine town, with 785 steps to the main hall and 1,368 to the inner shrine - beloved by sailors for centuries.
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A dramatic Cape at the southern tip of Shikoku, on the 88-Temple Pilgrimage route, where Kobo Daishi achieved enlightenment in a coastal cave.
宇和島
Shikoku · Ehime
A castle city on Ehime's southern coast, famous for taimatsu (sea bream sashimi on rice), bullfighting, and one of Japan's original castle keeps.
直島
Shikoku · Kagawa
Japan's premier art island - Benesse's extraordinary project placing world-class contemporary art within an island fishing village community.
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